Atypical Insights

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Our best thought leadership, relevant news, and tools to help you grow your business.

All Sales, Marketing, and Market Analysis

Drink In These Marketing Lessons From Pumpkin Spice Lattes
Drink In These Marketing Lessons From Pumpkin Spice Lattes

We’ve had two chilly mornings in the Carolinas so far this month. Two. Autumn doesn’t officially...

Wrap-up Busy Season By Truly Connecting With Clients
Wrap-up Busy Season By Truly Connecting With Clients

During our own busy season, we touched on the importance of motivating employees and avoiding...

Finding Your Ideal Clients
Finding Your Ideal Clients

Can you name something everybody likes?  Vacations? Puppies? Cheesecake? Well, certainly some people...

Referrals Are Your Best Sales Opportunities
Referrals Are Your Best Sales Opportunities

Every day, your customers go looking for your service. Every day, they face a barrage of loud...

Avoid These Marketing Mishaps During Your Busy Season
Avoid These Marketing Mishaps During Your Busy Season

As you know, we’re in our busiest season now. We officially have one deadline under our belt (the...

3 Simple Ways To Make Your Website More Effective
3 Simple Ways To Make Your Website More Effective

There are, like, a billion websites on the world wide web today. I’m not trying to be dramatic or...

Celebrate Small Business Saturday (even if you're not a retailer)
Celebrate Small Business Saturday (even if you're not a retailer)

Small Business Saturday, at first glance, seems only applicable to retailers. After all, this day,...

Overcome a Bad Online Review in 3 Easy Steps
Overcome a Bad Online Review in 3 Easy Steps

Each business is unique, but whether you’re a large multinational company or a Main Street...

Marketing Metrics – the CPAs Point of View
Marketing Metrics – the CPAs Point of View

In March we had Kathleen Ritz, CEO of Ritz Marketing, in to talk to our clients about the impact of...

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