The Vault Resources

124: Leading a Non-Profit Like a Business with Will Jones

Written by Gary Frey | Aug 28, 2024 6:51:58 PM

 

 

 
 
 
 
“You have to make decisions to really do the hard things… that’s what leadership is.” – Will Jones

When Will was chosen to lead a well-known Charlotte, NC, philanthropy, he was thrilled. Service to others is woven into the fabric of his life.

But he inherited a problem that too often plagues nonprofits: an unwavering passion for service hamstrung by little to no business acumen. Big dreams, not enough money. In his first year as leader, Will faced a $5 MILLION deficit.

The solution? Seek more donations & drastically cut costs? Not a chance.

Using the perspective he’d gained in the private sector, Will opted to embed a familiar yet powerful business strategy into the organization – laser-focused priorities, leadership training, culture building, & a proper growth strategy.

The result?

20% year-over-year growth in the 12 years he’s been in charge – results ANY organization would be proud to claim.