We aim to show our appreciation for small business owners in everything we do, but tomorrow, we raise an extra glass to those of you building a family-owned businesses.
Tomorrow is National Mom and Pop Business Owners Day, a day set aside to honor family-owned enterprises and to encourage people to support and frequent small businesses. Small businesses account for account for 70% of US commerce, making them the true backbone of our nation. Why shouldn’t they get their own holiday? The day in, day out sacrifices made for family businesses -- the late nights, lost sleep, personal investments, family quarrels -- are something to honor. On March 29, we stop to recognize the hard work you’ve put into making your business exist, grow, and thrive.
Unlike Small Business Saturday, which has been growing in recognition and prosperity over the years, National Mom and Pop Business Owners Day does not get much publicity. However, we believe it’s just as important. Here are just a few ways you can celebrate and spread the word:
- Use your social media pages to build recognition of the day and your participation in it. Use #MomPopBusinessOwnersDay in your posts.
- Send an email blast to your client and prospect list, talking about the celebration and calling your audience members to celebrate with you.
- Reach out to the local media and encourage them to cover the holiday, perhaps running a story on small business sector hiring or expansion.
- Offer a reason for clients to come and celebrate with you. Whether it’s a special coupon, a new menu item, or an entirely new offering, try advertising something unique to catch the eye of readers.
- Reach out to customers and colleagues running family businesses. Voice your appreciation and acknowledgement for all they do, and let them know that you support them. There is strength from gratitude, and a personal shout out will really brighten their day.
BGW is with you, small business owners! We appreciate all that you do and hope you find reason to celebrate tomorrow. Cheers!
